Dan Martin recently ripped it up on La Vuelta with a stage win and 4th overall, his best finish in a Grand Tour, and now he has joined Levellr, which seeks to link sports stars and their fans.
The idea is a simple one; fans’ can gain access to their sports heroes or pay for coaching tips or other personalised messages and videos.
Martin, who lives in Andorra, is one of a number of athletes from across sports, most of whom are British, to offer a variety of ‘meet and greet’ appointments or other greetings via Levellr.
Others include Irish boxer Carl Frampton, former England cricket captain Alastair Cook, England rugby world cup winner Matt Dawson, English jockey and TV pundit Hayley Turner and former England cricketer turned TV and radio personality Phil Tufnell, among many.
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The €5,000 cycle with Dan Martin can include up to 20 cyclists riding up to 100km with the Irish cyclist. Those taking part must cover their own travel, and any other, costs.
Included in the
price of the 100km cycle is “time for a drink at the end of the cycle” as well as a “chance to ask me
questions throughout the experience”
and an “opportunity for photos and autographs”.
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Martin has said money will be raised “along the way” for the Action Medical Research. It is not stated on Levellr how much of the money would go to the charity.
Other offerings from Dan Martin include talks on the
lessons he has learned, for €1,500. An Israel Start-Up Nation jersey signed by
Dan Martin will cost €400.
Dan Martin “congratulatory cycling personalised video shout outs” are also on offer, for €120. And cycling fitness plans to “get tour fit” cost €100.
Speaking about its own aims with the many athletes that have signed up with it to date, Levellr says it is creating an "athlete economy" to link sports stars and their fans.
It added it had spoken to over 200 sports stars in various sports and many of them had considered stopping their sport because "couldn’t continue to look after their family with the lack of funding available".
Others had been fortunate enough to create financial freedom for themselves but only competed at the top for possibly 10 years and "need to make those years as successful as possible". Many also wanted to help people improve in sport and raise money for charity.
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