People have weighed in online about this photo, but do you find it in any way objectionable?
Most people who cycle like to see the sport promoted in all its forms, especially in their home country.
So when the SDLP political party decided to organise a photo shoot and then took to social media with its pictures to promote one of the North's new greenway cycling paths, you'd expect a positive response. Right?
It used the photo featured above - taken at Dark Hedges near Armoy in Co Antrim - in its push to promote the Ballymoney to Ballycastle Greenway of Thrones.
The Dark Hedges, an unusual formation of trees that creates a tunnel-like effect in the road were used as the filming location for the Kingsroad in the blockbuster Game of Thrones TV series.
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A scene from the Game of Thrones filmed at Dark Hedges along the Greenway of Thrones now being pushed by the North's tourism bosses, and the SDLP.
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The tourism Tsars in the North have been quick to see the opportunity in the afterglow of the TV series, by pushing the Greenway of Thrones.
And the SDLP clearly agrees, pushing the photo above in its social media campaign. A section of its message reads:
"As part of a wider tourism strategy for the area we want to see the Dark Hedges become a landmark stop along a new Greenway of Thrones. Our manifesto plans for the creation of Greenways right across the North.
"After the heavy blows that have been dealt to our manufacturing industry, we need to get creative and ambitious on how we can develop our economy and create jobs for our people."
But many who saw the campaign where not concerned with the Dark Hedges or the Greenway of Thrones, instead opting to criticise the party and ridicule its campaign because the two cyclists featured were not wearing helmets.
Let us know what you think.
Should a political party have known better and only used images of cyclists who are wearing helmets, even though they are not compulsory?
Or should people be allowed to make their own minds up without constant peer pressure and political correctness that insists cyclists should always wear a helmet?
Let us know where you stand in the space for messages below or on our Facebook page.
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