Having first come on board in 2022 to back Banbridge Cycling Club, international communications company Telefónica Tech has now extended its sponsorship of the road and off-road club.
The first sponsorship deal was for three years, meaning the announcement of an extension is significant as it is the first extension and is again for three years.
As part of the agreement, Telefónica Tech's name and logo will feature on the club's jersey, the first sponsor to ever feature on the its kit since the club was founded more than 80 years ago.
While the corporation has its headquarters in Madrid, Spain, it also has a significant presence in the Titanic Quarter in Belfast where it employs more than 330 people. And that Irish association has now yielded the extension of its deal with Banbridge CC.
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The club has produced top riders down the years, with its members representing Ireland at the worlds, Europeans and Olympic Games.
Chairman of Banbridge Cycling Club, Aaron Wallace, welcomed the continued backing from Telefónica Tech, saying its support over the past three years had been crucial towards its development across the disciplines.
“Banbridge Cycling Club has enjoyed a very successful three years supported by Telefónica Tech, with the agreement exceeding our expectations both on and off the bike," he said.
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"From contributing to staff wellbeing days in the Belfast office to boosting participation and performance on the bike, it’s been a mutually beneficial partnership.
“The sponsorship has driven a membership increase of over 25 per cent, with notable growth among women and young people locally.
"Our focus on talent development is paying off, and we’ve especially loved seeing our riders win in Telefónica Tech branded kit.
“I’m thrilled to see this successful partnership extended for another three years - we have exciting plans and Telefónica Tech’s continued support is key to making them a reality.”
Lee Glover, senior account manager at Telefónica Tech, and a club member, said the company - which has been involved with the Movistar pro team in Spain - was delighted to continue supporting the Irish club.
“People are at the heart of Telefónica Tech and community is such a key focus for us in everything we do," he said.
"This is a partnership that works on so many levels for Telefónica Tech, aligning with our prioritisation of physical and mental health and wellbeing as a company.
"We are delighted to continue our arrangement with Banbridge Cycling Club and are incredibly excited to see the race teams go from strength to strength wearing the jerseys.”
