One Dublin cyclist has smashed his online investment target for his new wearable power meters, with a fortnight remaining in the online funding campaign.
With a fortnight still to run on his Kickstarter fundraising campaign, Orwell Wheeler Barry Redmond has enjoyed huge success.
His Brim Brothers Zone DPMX power meter is currently raising capital on the crowdfunding site.
At the time of writing it had raised €177,000 despite an initial goal of just €100,000 and will likely exceed €200,000 by the time the campaign has expired in 14 days.
“About 12 days ago, as soon as it became obvious that we would reach and pass our funding goal, we started the serious planning and scheduling with our manufacturing partner,” the company has said in an update statement.
“All the electronics and the plastic enclosures are already set up and ready for manufacture, so our main focus now is the aluminium force sensor plate that goes in the cleat under your shoe and the moulded cable that connects to it.”
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It is now set to take delivery of its first batch of the new product in May thanks to the investment raised to date.
The new power meters are pretty simple. They attach to your shoes and cleats and from those generate all the readings that more expensive power meters do.
The company behind the new product, Brim Brothers, is based in Dublin and headed by Redmond who rides with the Orwell Wheelers club in the city.
The new system measures power and cadence using sensors in those pieces of kit that fix to cycling shoes and cleats - see photos and video below.
The sensor that picks up power is located between the cleat and the sole of your shoe – no surprises there perhaps.
And the cadence is picked up by sensors in the straps on your shoes; see photos and video below.
Redmond’s kit also measures torque efficiency and pedal smoothness as well as left-right balance.
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The company claims the battery will last for 15 hours at 20ºC and claims accuracy within a margin of two per cent.
That means it’s not as accurate as the bigger brands but for many that kind of margin will be fine.
And the price is also very much smaller that more established brands. A unit for one shoe is €440.
Brim Brothers claims each unit weighs just 44gm. It also says it is “completely sealed to take any conditions”.
The power meter will be visible on top of the shoe and also by the strap attaching this part to the underside plate.
The fixture under the shoe that takes the readings converted to the all important data.
It looks like a game changer if it proves robust in all conditions. The black item on the right is the unit you clip the kit into when it needs to be charged.
The Kickstarter video
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