Fast man John Degenkolb was filmed in a bunch sprint at the Tour of California by cameras on his and his lead out men's bikes. The result, below, is pretty intense.
Have a good look at the clip below and get a real sense of the intensity, speed and chaos of a big bunch sprint in a professional bike race.
The footage was recorded this week at the Tour of California by a number of small cameras fitted to the bike of German sprint powerhouse John Degenkolb and the lead-out men that ride all around him.
The short clip was recorded on stage 1 on Sunday, which came down to a bunch sprint.
As you can see from this clip, Degenkolb had plenty of Giant-Shimano team mates around him to help him out and he wasn't afraid to shout instructions at them as the bunch hurtled into the finish.
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He led out the sprint, only to be taken on the line by Mark Cavendish (Omega Pharma-Quickstep).
The action was shot on Shimano CM-1000 HD video cameras.
The footage was possible to shoot because cycling's world governing body the UCI has given permission to teams to use this kind of technology for a trial period in California.
The aim is to establish if it is safe and if it produces the kind of content that engages fans more as they are brought inside the bunch for the first time.
The UCI has been considering for some time how to best use advances in technology to make the sport more spectator friendly and bring it to a much wider audience.
The general concept was first mooted when Ireland's Pat McQuaid was president of the UCI. His successor Brian Cookson seems to have taken up the idea, with the ongoing Tour of California the first time cameras have been allowed go inside the bunch. We think it's pretty cool.
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