Irish woman Sinéad Geraghty was featured in US publication Business Insider last week and within two days her Stowaway project received over 6 million hits, but not without a couple of snags.
The Irish entrepreneur targeting €100,000 on a Kickstarter campaign to help bring her bike storage solution to the factory floor has suffered a setback after top American news publication Business Insider misquoted the recommended retail price (RRP) of her product.
Wexford woman Sinéad Geraghty is hoping to solve a common problem amongst city residents with not enough space to store their bikes.
Her campaign to raise awareness about her Stowaway product has raised €22,000 to date, though she believes it could have been far more.
“So far we’ve raised just over €22,000 which is amazing but still far off our target,” she said.
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An online article about Geraghty’s product that appeared on Business Insider went viral with over 6 million views and 70,000 shares on Facebook.
But a great chance was lost because the wrong recommended retail price of the product was quoted, suggesting it was much more expensive than she is offering it for.
“In 40 hours between Business Insider and another online publication Xtreme the video had 6.2 million views and 70,000 shares on Facebook,” she said.
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“It was amazing publicity but there was a major downside to it; Business Insider put on the wrong RRP by accident ($209 instead of $139) and no link to Kickstarter.
“People really liked it but balked at the price and didn't know that it was $107 currently on Kickstarter,” she added.
Geraghty has spent the last week trying to rectify the error via posts, new videos and increased articles on biking blogs.
And she’s hoping a higher percentage of viewers will be suitably impressed to invest.
“The great thing about the response is that it was hugely positive and verified that the demand is there," she said.
"What I need to do now is get those customers back and see if the correct price attracts them enough to invest.”
Getting ready to park the bike flush with the ceiling and solve those space problems for apartment dwellers and others who live in small houses who have nowhere to store their bikes securely outside.
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