A new campaign has been launched to encourage Irish companies and brands to get involved in Irish cycling and with Irish cyclists, under the ‘Think Cycling’ banner.
The drive to bring sponsorship, companies and partners
into the sport has been launched by Trinity Sports Management and Branding
Sport.
Trinity is the company founded by Irish cycling agent Andrew McQuaid and it has a number of Irish and international riders on its books; from Nicolas Roche to Ryan Mullen, Ben Healy, Sam Bennett and Tom Pidcock. The company also has an events entity – Trinity Sports Events.
Branding Sport is a creative and strategic agency working
within Irish and international sport with a varied portfolio of clients
including Badminton Ireland, Cycling Ireland, Ineos Grenadiers rider Rohan
Dennis, Ireland’s Movistar eRacing rider Imogen Cotter and the Norseman Xtreme
Triathlon.
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The ‘Think Cycling’ campaign aims to help Irish businesses to incorporate cycling into their activities, including getting their staff involved or expanding their brand or interests into the sport by creating a relationship with a top rider or holding a cycling event.
Sam Bennett has generated a lot of the Irish cycling headlines in the last couple of years but there are many other developments in the sport and riders coming through including Lara Gillespie and Ben Healy and others competing in the top tier, such as Ryan Mullen
The 'Think Cycling' campaign comes at a time when Irish cycling is riding high, led by the success of Sam Bennett at last year’s Tour de France, but also with a new generation of up and coming athletes, including Ben Healy and Lara Gillespie, among many others.
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The drive to get more Irish companies and brands involved in Irish cycling also comes when big moves are being made away from competitive cycling, with greenways having boomed in recent years in Ireland and lots of cycling infrastructure installed over the past year.
Andrew McQuaid believes Bennett’s achievements are
effectively spearing a lot of wide and varied positive activity across Irish
cycling.
“Sam’s
achievements on the road have been truly inspirational to young Irish cyclists,
and prove that it’s a sport we can truly succeed at on an elite stage,” he said.
“With the
government’s commitment to investing in cycling infrastructure in the coming
years and a number of really talented young Irish cyclists excelling at the
underage levels of the sport, I’m confident there will be much more to
celebrate for fans of Irish cycling and sport over the years ahead”.
The message to businesses and brands is: “Think Sam Bennett in green at the Tour de France. Think all the great Irish cyclists. Think Nico Roche, Ryan Mullen, Ben Healy. Think about sharing the road with top Irish pros. Think club spin. Think coffee spin. Think headspace, health and well being. Think what cycling can do for you, your colleagues and your clients.”
The thinkcycling.ie website has been established to help companies and brands who may want to get involved; either holding or supporting an event – including virtual - or developing a relationship with riders.
Companies can also become involved in coaching, group rides (when restrictions allow), health and well being initiatives and by using elite Irish cyclists as brand ambassadors.
For those who are interested, or if you think the company you work for may be interested, you can check out the thinkcycling.ie site or contract Trinity Sports Events.
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