*Mads Pedersen in his new world champion's kit and his Trek Madone SLR with rainbow bands paint job and some other customised features (All photos by Joost VH Photography-Trek Segafredo)*

Mads Pedersen has unveiled his new world champion's look; releasing these shots of himself in the champion's kit and with a customised Trek Madone SLR.

The bikes and kits arrived at the team’s hotel yesterday,
one day before Pedersen’s first race as World Champion at today’s Tour
d’Eurométropole; an event the 23-year-old Dane won last week.

Related News

Ben Healy's new all-time power record during 110km Tour attack

Brave O'Brien back on podium after epic move at Valle d'Aosta

While the Trek Madone was put together in the US, it was
all organised and in his hands five days after winning the title last Sunday in
Yorkshire.

“When I got to the hotel this afternoon, I went straight
into the truck to see my new bike, and it is absolutely amazing,” he said,

“It’s so beautiful with so many details that make it so
personal. I took it for a ride, the first one in my new kit, and everybody kept
hitting the horn and taking pictures.”