The Brim Brothers initially targeted €100,000 through their Kickstarter crowdfunding appeal but that was surpassed within nine hours and currently, they’re on course to double that amount.
By Brian Canty
The Dublin-based company who aim to launch the first ever wearable power meter onto the market are close to doubling the amount of capital it initially planned to reach through its crowdfunding campaign.
The Brim Brothers Zone DPMX Kickstarter crowdfunding appeal reaches its conclusion on Saturday after an incredibly successful process which only commenced last month.
Having initially targeted €100,000, that was surpassed within nine hours and currently, they’re on course to double that amount.
Having sold out the first production run within hours, Brim Brothers added discount prices on sales of the next batch of Zone DPMX for delivery in July to the Kickstarter campaign.
Advertisement
Company CEO Barry Redmond has been overwhelmed by the support for his innovation and is looking forward to the next phase for his company after many years of research and development.
“This has been a wonderful endorsement of the work we’ve been doing over the last six years and the best possible way to launch us into the production of the first batch of Zone DPMX power meters for our customers.
“Factory orders have been placed for the first batch and we’re on target for delivery in May.
Related News
“It’s been an exhilarating process and, in many ways, this marks the end of the beginning. We’re moving into a new and tremendously exciting era for Brim Brothers,” he explained.
The new system measures power and cadence using sensors in those pieces of kit that fix to cycling shoes and cleats. See video below.
The sensor that picks up power is located between the cleat and the sole of your shoe – no surprises there perhaps.
And the cadence is picked up by sensors in the straps on your shoes; see photos and video below.
Redmond’s kit also measures torque efficiency and pedal smoothness as well as left-right balance.
The company claims the battery will last for 15 hours at 20ºC and claims accuracy within a margin of two per cent.
That means it’s not as accurate as the bigger brands but for many that kind of margin will be fine.
And the price is also very much smaller that more established brands. A unit for one shoe is €440. Brim Brothers claims each unit weighs just 44 grams. It also says it is “completely sealed to take any conditions”.
Video explainer
Topics
