It's smart, it's neat and it's very cool. And it's also now financially backed to the hilt.
Irish bike tech firm See.Sense has raised more than three times its target at the completion of its Kickstarter funding campaign.
Having looked to raise £24,000 towards the development of its new ICON smart bike lights, the company went on to hit £80,231 from almost 1,000 backers.
The original target was reached just 16 hours after the crowdfunding process began.
A total of 934 investors have backed the idea, with the Northern Irish company now busy filling orders in time for December delivery to satisfy the busy Christmas market.
See.Sense chief executive and co-founder Philip McAleese said he and his colleagues were hugely encouraged by the success of the funding drive and the confidence investors had shown in its new lights.
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“We are absolutely delighted with the result,” he said.
“We’d like to thank everyone who helped to spread the word about ICON, and also thank the journalists who reviewed or wrote about the product.
“Our Kickstarter backers have helped us accelerate the software development for ICON, so we can now bring new and exciting features to ICON faster than we could have done on our own”.
See.Sense believes the ICON light is the smartest and brightest on the market.
McAleese added with the funding completed, production was now underway and that those who invested first would get their lights next month.
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“The demand has been really high, with a lot of people booking now to get orders delivered in December so we’ve been really pleased with how it has gone.”
The Kickstarter funding drive for the ICON light was the second time the company raised money in that way, having reached out to investors through the crowdfunding site two years ago shortly after its inception.
On that occasion the See.Sense 2.0 lights were backed by 500 people to the tune of £33,826.
The new ICON builds on the See.Sense 2.0 and connects the light with a smartphone to provide a range of features.
Its older sibling was the first light to respond to the road; using sensors to read what the bike is doing, then flashing brighter and faster to improve visibility when most needed – like around a roundabout.
ICON takes this sensor technology, links it to a smartphone via Bluetooth and allows the user to control the light via a simple app.
It also provides theft alerts through the app and sends a crash alert to a nominated contact.
The ICON can be adjusted from flashing to constant. Brightness can be adjusted with a slider and battery life can also be checked.
See.Sense say more features will be added to the app in time as things like cadence are already being picked up by the sensors.
The ICON and the Kickstarter campaign were both launched at The Cycle Show in Birmingham at the end of last month, with investors given a 30-day window to get involved.
See.Sense ICON
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