Funding pours in for Irish cycle tech project within hours of launch

The kit you can control through your smartphone has launched on Kickstarter (Pic See.sense)

 

By Jessica Lamb

In Birmingham

Belfast-based intelligent bike lights company See.Sense has raised its funding target on Kickstarter in one night, after launching its latest product on the crowdfunding site at 5pm on Thursday.

The new ICON builds on the See.Sense 2.0 - whose production was also funded by a Kickstarter campaign - and connects the light with a smartphone to provide a range of features.

Its older sibling was the first light to respond to the road, using sensors to read what the bike is doing, then flashing brighter and faster to improve visibility when most needed - like around a roundabout.

ICON takes this sensor technology, links it to a smartphone via Bluetooth and allows the user to control the light via a simple app.

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It also provides theft alerts through the app and sends a crash alert to a nominated contact.

 


The ICON light keeps cyclists safer on the road by making them more visible and alerting contacts to crashes (Pic: See.sense)

 

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See.sense say more features will be added to the app in time as things like cadence are already being picked up by the sensors.

Seeking Kickstarter funding of £24,000, the project reached its target within hours of its official launch and just one day into its 30-day funding period.

Phillip McAleese, chief executive and technology lead for See.Sense, said: "Using Bluetooth technology opens up a world of possibilities.

"Cadence is how the light knows what the bike is doing. You cannot ride a bike without creating a slight rock, that's what the sensors pick up.

"From that they can tell when there is a pause, they can read the surface of the road and know when the cyclist has stopped pedalling."

With the ICON almost ready to go into production, McAleese is already looking ahead to See.sense's third product launch, but he was giving little away.

He said: "It's going to take the Bluetooth connectivity to another area on the bike, but that's all I'm going to say at this point."

A first look at these revolutionary front and rear lights will happen at day one of The Cycle Show in Birmingham on Friday, and buyers can pre-order their own set via the Kickstarter campaign for as little as £74 thanks to early-bird prices. A rear light costs £39.