Dublin cycling campaigning gets major boost with new multinational backer

The Dublin Cycling Campaign has been advocating for cyclists and towards more progressive transport policies for years. And now the corporate sector is finally jumping on board

Dublin Cycling Campaign has been boosted by the news that multinational company Dropbox is officially lending its support to the group.

Tomorrow the company, which has a very significant presence in Ireland, will launch its initiative to support everyday cycling in the Republic.

That launch will take place at the company’s European headquarters
in Hatch Street in Dublin’s south inner city.

Dropbox has also agreed to support the work of Dublin Cycling Campaign and to help it develop as a stronger cycling advocacy voice.

It is the first company to formally support Dublin Cycling
Campaign and is doing so having already gotten behind the marriage equality
campaign and the Pride movement.

“Dropbox’s employee-led initiative responds to the urgent
need to develop Dublin and other Irish cities as bicycle friendly and Active
Travel cities,” said Dublin Cycling Campaign.

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It added that compared to other places where large tech
companies were based - including Copenhagen, Berlin, Stockholm and Amsterdam - Irish
cities needed to recognise the necessity to become properly bike and family
friendly.

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“This means ensuring greater investment in high quality
segregated cycling infrastructure, making the most hostile junctions cycle
friendly and lessening car domination of our streets, to encourage all ages,
genders and ethnicities to be ‘active travellers’,” the campaign said.

Speaking on behalf of Dropbox, Paulo Rodriguez, director of solutions
EMEA said: “We understand the importance of making
cities and towns bicycle friendly, and are delighted to partner with Dublin
Cycling Campaign.

“They are advocating to make cycling a safe aspect of
everyday life. We have been very impressed with their unceasing work to effect
change at national, local and community levels.”

Dr Damien Ó Tuama from Cyclist.ie said he was delighted that
Dropbox had decided to support cycling advocacy.

“A recent internal employee survey found 85 per cent of
Dropbox employees, bike, walk or take public transport,” he said. “Our advocacy
work is continually pushing cycling up the political agenda.

“We now want this translated into higher levels of national
investment, and quality schemes on the ground so our communities are cycle
friendly for everyone aged 8 to 80.

“The support of Dropbox - and other progressive thinking
companies - will enable us to transition into a much stronger advocacy force
and accelerate this necessary transition.”

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