Dan Martin has been unveiled as a new Israel Start Up Nation rider at a team launch event in Tel Aviv.
The squad raced as Israel Cycling Academy last year but has since taken over the WorldTour licence held by Katusha-Alpecin last year.
Martin was given start billing today as the team was unveiled; being called up last of the WorldTour men where his record of winning at the very highest level was emphasised.
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The new sponsor for the Israel Cycling Academy is Start-Up Nation Central, a Tel Aviv-based non-profit organisation that connects companies around the world to Israeli innovation.
Team founder and own Sylvan Adams told the launch that Israel had more start-ups listed on the Nasdaq than any other national except the US.
Dan Martin remains a UAE Team Emirates rider until the end of this month and his official tenure with Israel Start-Up Nation begins on January 1st.
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Israel Start Up Nation 2020 roster
Matteo Badiletti (Switzerland), Rudy Barbier (France), Jenthe Biermans (Belgium), Guillaume Bovin (Canada), Matthias Brändle (Austria), Alexander Cataford (Canada), Davide Cimolai (Italy), Alex Dowsett (Great Britian), Itamar Einhorn (Israel), Omer Goldstein (Israel), Andre Greipel (Germany), Ben Hermans (Belgium), Hugo Hofstetter (France), Reto Hollenstein (Austria), Dan Martin (Ireland), Travis McCabe (USA), Daniel Navarro (Spain), Krists Neilands (Latvia), Guy Niv (Israel), James Piccoli (Canada), Nils Politt (Germany), Mihkel Räim (Estonia), Alexis Renard (France), Guy Sagiv (Israel), Patrick Schelling (Switzerland), Rory Sutherland (Australia), Norman Vahtra (Estonia), Mads Würtz Schmidt (Denmark) and Rick Zabel (Germany).
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