A beer-loving club cyclist in Belgium has completed a 277km ride in the shape of a beer glass with the logo of his favourite tipple, Duvel.
And the brewery was so impressed with Bavo Deneckere's efforts that it tracked him down at home with a delivery of its famous product. Belgian bike brand Ridley also got in on the act and gave him a new bike, making for a very productive ride.
Antwerp cyclist Deneckere needed two attempts to get it right after he suffered multiple punctures on his first ride and had to abandon it.
However, when he tried it again for the second time last Saturday he got the job done perfectly; mapping the glass complete with the Duvel logo over 277km and sharing it on Strava.
He even used a series of side roads to put a head on the beer; dedication personified.
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His ride involved 11 hours and 49 minutes moving time during the 15-hour outing at an average speed of 23.5km per hour.
“I was a fan and have always remained so,” Deneckere told Belgian news outlet AD of his reason for picking a Duvel glass to map out.
“Duvel also has a very recognisable glass and logo, so this certainly seemed feasible for cycling a beautiful and recognisable drawing.”
After his Strava art gained traction online and in the media in Belgium Duvel arrived at his home with a delivery of beer and various other goodies including a cycling jersey, bidon and cap, not to mention six of the same beer glasses he had mapped.
Belgian bike brand Ridley, which is based in Flanders, also threw in a new bike for him when it heard about his unusual exploits.
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