Apparently they can't get enough of the An Post Rás in Zambia, as our photo shows.
The national postal service An Post has not been shy in branding the Rás; the eight-day annual stage race in May that sees domestic riders taking on visiting professionals.
The event is smothered in logos and the company’s famous green livery, and An Post Rás T-shirts are distributed in start and finish towns and all along the stage routes they bookend.
But despite the massive corporate push every year, few would have expected the branding exercise to extend to the African Continent.
However, the Zambians apparently can’t get enough of it.
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As our photo shows, at yesterday’s African Cup of Nations match between Zambia and Tunisia, one fan celebrating a goal for Zambia was sporting the green T-shirt of the Rás.
Hat tip, Balls.ie and @badcyclist
An Post drown the Rás in corporate branding, but few would have expected those efforts to bear fruit among Zambians.
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