Nissan gets back into Irish cycling with new sportive sponsorship deal

Sean Kelly, right, leads the way up the Gap of Dunloe in the 1986 Nissan Classic. Those days may be over, but Nissan is now getting back into sponsoring Irish cycling, with a new sportive deal (Photo: Cor Vos)

The halcyon days of the Nissan Classic - in the 1980s and 1990s - may be over, but the chief sponsor back then is getting back into Irish cycling.

Nissan has agreed a new sponsorship deal with the Reservoir Dog Cycle Sportive. This year, due to the pandemic, there’s a limited entry of 480 riders in the event. They will take on one of two routes; the 125km ‘Dog’ and 65km ‘Pup’.

Both courses are based around Blessington and Wicklow on Sunday, September 5th, starting and finishing on the grounds of Russborough House.

Reservoir Dog Cycle Sportive say they have implemented
measures focused on protecting the environment and sustainability; using
electric vehicles, compostable cups and eliminating the use of over 1,000
plastic bottles at their event. The organisers have also committed to a clean-up of a section of the Wicklow uplands, which form part of the event route.

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Nissan is the new sponsor of the Reservoir Dog Cycle Sportive. Above, Neil O'Sullivan, Nissan head of sales and business development, handing over one of the fully electric Nissan LEAF cars to Declan Roe and John Kane of Reservoir Cogs Cycling Club
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Nissan has now come on board with a new sponsorship deal for the event, which will involve providing fully electric vehicles – Nissan LEAF cars and the ENV200 van – as the branded event vehicles.

Other benefits of the company’s involvement include enhancing
the look of the event, with the provision of a new branded start-finish
airbridge and a podium for all finishers. It will also have a brand presence at
feeding stations on the route.

“The Reservoir Dog Sportive is firmly established as a
sustainable event and we are delighted to support its vision and to help it
raise funds for local community organisations who are also committed to
sustainability and to enhancing their local environment,” said Nissan Ireland
chief executive Seamus Morgan.

Declan Roe, chairman of the Reservoir Cogs Cycling Club,
said the addition of Nissan to the sportive was a very welcome development.  

“Nissan’s pedigree in Irish cycling stretches back to the
1980s and we are delighted that they have chosen our event as a platform to
renew their interest in the sport of cycling and to engage with a new
generation of environmentally conscious riders and consumers,” he said.

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