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Danish television channel TV 2 have released a brilliant new advert for the upcoming Tour de France, with Danish MAMILs uniting to celebrate the race’s 2021 edition.
This advert, below, has everything; from shaved legs to sucked in bellies and old dusty bikes being taken from garages, probably for the first time since last year’s Tour.
The clip is a true celebration of the impact of the race on us, rather than the race itself; much to the horror of some of the wives and children featured in the clip.
Our personnel highlight is the guy in the Gewiss jersey losing it with his pedals and cleats when he can’t get his foot back into the pedal at the traffic lights.
Truth be told, there’s a little bit of all of use in this brilliant clip.