Each New Year starts with promises made to ourselves to get more active or achieve a specific weight or fitness goal.
And while many cyclists stick to their resolutions, others are a bit more human and our promises to ourselves fall by the wayside.
Strava has now revealed the date more resolutions fall by the wayside than any other; January 19th.
That’s right; most exercise-related resolutions that fall through are abandoned by Strava users just shy of three weeks into the year.
Strava has dubbed the phenomenon Quitter's Day and has even offered its users tips to help them keep themselves on track and stick to their New Year’s resolutions.
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“Millions of us around the world will start the year
motivated and with the best of intentions to either get fit, or increase our
activity levels,” said Gareth Mills, Strava’s UK country manager.
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“We know that staying motivated is the oldest and biggest
problem in health and fitness and our data shows that people are most likely to
give up on 2020 New Year’s fitness resolutions by January 19th.
“At Strava, we believe that people keep people active
which is why we connect athletes with like-minded athletes.
“For example, we know that those who exercise in a group
record 10 per cent more activities the month after they join a club, and that
cyclists going on group rides cover twice the distance of solo rides."
Based on the global community data, Strava’s tips for
extending the New Year’s resolution past Quitter’s Day includes:
- People keep people active: Find a friend or join a club to help keep you motivated. Cyclists going on group rides cover twice the distance of solo rides. One in three weekend activities in the UK is done with at least one other person.
- Staying consistent: Athletes aiming for three activities a week instead of two tend to be more consistent, resulting in twice as many activities over the year.
- Goal setting: Athletes who set goals in January are increasingly likely to remain active as the year goes on, and are still active.
Strava has pinpointed January 19th as Quitter's Day based on an analysis of work-out trends around the world last year and the fall off in activity on that date.
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