Reports in the United States have put Lance Armstrong’s earnings from his 'The Move' podcast during the Tour de France in the region of $1 million.
That’s roughly double the amount that Egan Bernal of Team Ineos made during the Tour in prize money.
Bernal, and all the other riders, are also paid a salary which in some cases runs into millions per year.
Respected US financial outlet Bloomberg interviewed
Armstrong for a piece published just after the Tour ended.
That report has put a $1 million value on revenue made by the banned former cyclist during the Tour de France; that value based on interviewing both Armstrong and those around his ventures at present.
Much of the revenue comes from advertising, including from the Patrón tequila brand.
It sponsors a podcast section in which Armstrong and George Hincapie pick their ‘Patrón of the day’ – the rider who impressed them most.
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Other sponsors include Road
ID, High Brew coffee, Power Dot injury treatment device, The Feed athletes’
food company, Roka glasses and Amp Human which produces a lotion which claims
to suppress lactic acid.
As well as advertising revenue, 'The Move' also sells a range of merchandising including caps, T-shirts, cycling kit, expensive eyewear and other items.
And while the podcast is free to listen to, fans can also
sign up and pay $60 a year for extra content only available to those who pay.
'The Move' podcast is part of Armstrong’s Wedu Sports company; a firm that he is seeking to grow with other ventures after he lost sponsorships valued at $20 million per year after his long-suspected doping was confirmed.
He revealed last year he was one of the early investors in Uber and while he declined to say how much his investment head earned him, he claimed it saved him from ruin.
As well as Wedu Sports, he has also established the Next Ventures company, which will invest in sports-related start ups.
The venture capital outfit is aiming to raise $75 million for investments and had reached a third of that target as of last month.
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